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Shopify or WooCommerce for your store

Both platforms sell. The difference is who owns the store in the end and what growth costs you, not in the first month but across three years.
This page lays out when each one pays off and how the choice is made. We will not hide that we build in WooCommerce, nor when we would point you to Shopify.
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We write this even though we sell only one of the two.

More than 45 businesses a year trust us with their build, and we have never charged for an assessment that ended with the advice that they do not need us.
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The choice is not about which platform is better

Both work and both sell. The question is what stands in your way specifically and what costs you less over a few years. These six things decide more than anything else.
Describe your case

Whether you sell abroad and in several currencies.

What your turnover is now, and what you expect in two years.

How many products and variants you keep in the catalogue.

Who will change prices and stock after handover.

Whether you need something the platform does not allow.

How much it matters that the store stays yours.

When Shopify is the right choice

We do not sell Shopify, so we have no reason to hide when it is the better fit. In these three cases we would recommend it ourselves, and tell you so on the first call.
01

You want to be selling within a week.

Shopify sets up fast, with checkout and a theme ready to go. If your goal is simply to test whether a product sells at all, it is the cheapest way to find out. The real store gets built once you know the answer.
02

You sell in several countries and currencies.

Currencies, taxes and local payment methods are handled inside Shopify itself. In WooCommerce that is assembled from several parts, and the assembly costs both time and money.
03

You have no one to look after the site.

Shopify handles updates, security and backups on its own. If no one in the company covers that and you do not plan on maintenance, the subscription is a fair price for peace of mind.
And when does Shopify stop fitting? When the monthly figure starts rising with turnover, when you need something the theme or platform will not allow, and when you want the store to stay yours even after the partnership ends.
Ask which group you fall into

What it actually means that the store is yours

This is the biggest practical difference between a subscription platform and a store you own, and the one least talked about before you sign.

The code and database are yours, you can move them to any developer, both to us and away from us.

Hosting, domain and accounts are in your name, not ours.

Changes do not depend on the platform’s permission or on whether an add-on exists in an app store.

No per-order commission on top of what the bank already takes.

No subscription that grows when your turnover grows.

Prikaz sajta koji posle predaje ostaje u vlasništvu klijenta

Trust is not claimed, it is shown.

We can tell you how we choose a platform. It is more useful to hear it from someone who has already been through it. 30+ reviews on Google, with full name and company.
Imali smo jako loša iskustva sa programerima koji su nam radili sajt u proteklih 6 godina. Na Jovana sam naišla slučajno i zaista sam prezadovoljna saradnjom, jer se više nego potrudio da sve ispadne kako treba, a pokazao se veoma stručnim i profesionalnim. Moja iskrena preporuka za sve kojima treba sajt. 👍🏻
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Andjela Peladic
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Milos Popovic
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Ivan Kostić
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Creative, proactive, and to the point. Working with Jovan was a real pleasure - he quickly understood our needs and delivered exactly what was required. Highly recommended.
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Framed
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11/10 Vrhunska komunikacija i kvalitet izrade!
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Nevena Tomic
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Imali smo jako loša iskustva sa programerima koji su nam radili sajt u proteklih 6 godina. Na Jovana sam naišla slučajno i zaista sam prezadovoljna saradnjom, jer se više nego potrudio da sve ispadne kako treba, a pokazao se veoma stručnim i profesionalnim. Moja iskrena preporuka za sve kojima treba sajt. 👍🏻
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MUMKA Srbija
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Jovan je profesionalan, tačan i vrlo strpljiv – uvek je bio spreman da predloži prava rešenja i dodatno unapredi ono što smo zamislili. Posebno nam je značilo to što je sve objašnjavao jednostavno i jasno, bez previše tehničkih termina, što je mnogo olakšalo ceo proces. Hvala još jednom na sjajnoj saradnji! MUMKA SRBIJA
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Martin Stamenković
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Sve preporuke za NovaDizajn! Brza, efikasna i kvalitetna resenja, po jako niskoj ceni... Hvala jos jednom na uspešnom projektu, vidimo se na sledećem 🤝
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Pesada Furniture
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Dobra saradnja i komunikacija. Preporuke!
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Ana Ana
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Zadovoljna saradnjom i uslugom,i izlazenjem u susret maximalno 🙂
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Jasmina Šraj
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Delo z Jovanom je preprosto. V izredno hitrem času mi je postavil spletno stran in jo povezal. Je hitro odziven. Prijazen. Iznajdljiv. In poln znanja. Se vedno se lahko obrnem in ga vprašam za nasvet ali pomoč. Priporočam delo z njim.
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Common questions about Shopify and WooCommerce

What people most often ask us when choosing a platform.
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Not on its own. Speed is dragged down by the number of add-ons, a heavy theme and unoptimised images, and that happens on both platforms. The difference is that on Shopify you cannot touch part of it, and on WooCommerce you can.

The plan subscription is the smallest part of the bill, and pricing changes so check it with Shopify directly. What usually is not counted upfront are paid add-ons, the theme, and a per-order fee if you do not use their own payment system. For a small store the real monthly figure can end up several times the price of the plan itself. Count the cost over three years, not over the first month.

Because the store stays yours. No subscription that rises with turnover, no commission on sales, and if tomorrow you want another developer, you take the whole site with you. It is a decision you do not see in the first year, but in the third.

We build in WooCommerce. If after talking it turns out Shopify suits you better, we will tell you openly and will not charge for the assessment. We would rather point you to the right thing than sell you the wrong one.

Yes. Products, customers and orders are migrated, and old links are redirected so you do not lose search rankings. Most of the time goes into cleaning up the data, not the build. The same holds in the other direction.

Neither ranks on its own. Both give control over titles, descriptions and URLs. The difference is that on WooCommerce you have access to everything, while on Shopify the URL structure comes fixed.

If you are still not sure, tell us what you sell.

We will tell you which platform suits you and why, based on your range and plans, not on what suits us to sell. If that is not us, we will tell you that too.
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Reply within 24 hours, no obligation, and we will tell you honestly if we judge we are not the right team