Shopify or WooCommerce: which to choose | NovaDizajn Opens in a new tab

Shopify or WooCommerce for your store

Both platforms sell. The difference is who owns the store in the end and what growth costs you, not in the first month but across three years.
This page lays out when each one pays off and how the choice is made. We will not hide that we build in WooCommerce, nor when we would point you to Shopify.
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We write this even though we sell only one of the two.

More than 45 businesses a year trust us with their build, and we have never charged for an assessment that ended with the advice that they do not need us.
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The choice is not about which platform is better

Both work and both sell. The question is what stands in your way specifically and what costs you less over a few years. These six things decide more than anything else.
Describe your case

Whether you sell abroad and in several currencies.

What your turnover is now, and what you expect in two years.

How many products and variants you keep in the catalogue.

Who will change prices and stock after handover.

Whether you need something the platform does not allow.

How much it matters that the store stays yours.

When Shopify is the right choice

We do not sell Shopify, so we have no reason to hide when it is the better fit. In these three cases we would recommend it ourselves, and tell you so on the first call.
01

You want to be selling within a week.

Shopify sets up fast, with checkout and a theme ready to go. If your goal is simply to test whether a product sells at all, it is the cheapest way to find out. The real store gets built once you know the answer.
02

You sell in several countries and currencies.

Currencies, taxes and local payment methods are handled inside Shopify itself. In WooCommerce that is assembled from several parts, and the assembly costs both time and money.
03

You have no one to look after the site.

Shopify handles updates, security and backups on its own. If no one in the company covers that and you do not plan on maintenance, the subscription is a fair price for peace of mind.
And when does Shopify stop fitting? When the monthly figure starts rising with turnover, when you need something the theme or platform will not allow, and when you want the store to stay yours even after the partnership ends.
Ask which group you fall into

What it actually means that the store is yours

This is the biggest practical difference between a subscription platform and a store you own, and the one least talked about before you sign.

The code and database are yours, you can move them to any developer, both to us and away from us.

Hosting, domain and accounts are in your name, not ours.

Changes do not depend on the platform’s permission or on whether an add-on exists in an app store.

No per-order commission on top of what the bank already takes.

No subscription that grows when your turnover grows.

Prikaz sajta koji posle predaje ostaje u vlasništvu klijenta

Trust is not claimed, it is shown.

We can tell you how we choose a platform. It is more useful to hear it from someone who has already been through it. Over 30 reviews on Google, with full name and company.
Imali smo jako loša iskustva sa programerima koji su nam radili sajt u proteklih 6 godina. Na Jovana sam naišla slučajno i zaista sam prezadovoljna saradnjom, jer se više nego potrudio da sve ispadne kako treba, a pokazao se veoma stručnim i profesionalnim. Moja iskrena preporuka za sve kojima treba sajt. 👍🏻
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Andjela Peladic
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Milos Popovic
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Ivan Kostić
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Creative, proactive, and to the point. Working with Jovan was a real pleasure - he quickly understood our needs and delivered exactly what was required. Highly recommended.
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Framed
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Translated from Serbian11/10 Top-notch communication and build quality!
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Nevena Tomic
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Translated from SerbianWe'd had really bad experiences with the developers who worked on our site over the past 6 years. I came across Jovan by chance and I'm genuinely delighted with the collaboration, because he went above and beyond to get everything right, and proved to be highly skilled and professional. My honest recommendation for anyone who needs a website. 👍🏻
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MUMKA Srbija
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Translated from SerbianJovan is professional, punctual and very patient – he was always ready to suggest the right solutions and to take what we had in mind a step further. What meant a lot to us was that he explained everything simply and clearly, without too much technical jargon, which made the whole process much easier. Thanks once again for a great collaboration! MUMKA SRBIJA
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Martin Stamenković
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Translated from SerbianHighly recommend NovaDizajn! Fast, efficient, high-quality solutions at a very low price... Thanks again for a successful project, see you on the next one 🤝
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Pesada Furniture
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Translated from SerbianGood collaboration and communication. Recommended!
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Ana Ana
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Translated from SerbianHappy with the collaboration and the service, and with how far they went to accommodate me 🙂
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Jasmina Šraj
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Translated from SlovenianWorking with Jovan is easy. He set up my website and connected everything remarkably quickly. He responds fast. Friendly. Resourceful. And full of knowledge. I can still turn to him for advice or help at any time. I recommend working with him.
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Common questions about Shopify and WooCommerce

What people most often ask us when choosing a platform.
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Not on its own. Speed is dragged down by the number of add-ons, a heavy theme and unoptimised images, and that happens on both platforms. The difference is that on Shopify you cannot touch part of it, and on WooCommerce you can.

The plan subscription is the smallest part of the bill, and pricing changes so check it with Shopify directly. What usually is not counted upfront are paid add-ons, the theme, and a per-order fee if you do not use their own payment system. For a small store the real monthly figure can end up several times the price of the plan itself. Count the cost over three years, not over the first month.

Because the store stays yours. No subscription that rises with turnover, no commission on sales, and if tomorrow you want another developer, you take the whole site with you. It is a decision you do not see in the first year, but in the third.

We build in WooCommerce. If after talking it turns out Shopify suits you better, we will tell you openly and will not charge for the assessment. We would rather point you to the right thing than sell you the wrong one.

Yes. Products, customers and orders are migrated, and old links are redirected so you do not lose search rankings. Most of the time goes into cleaning up the data, not the build. The same holds in the other direction.

Neither ranks on its own. Both give control over titles, descriptions and URLs. The difference is that on WooCommerce you have access to everything, while on Shopify the URL structure comes fixed.

If you are still not sure, tell us what you sell.

We will tell you which platform suits you and why, based on your range and plans, not on what suits us to sell. If that is not us, we will tell you that too.
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Reply within 24 hours, no obligation, and we will tell you honestly if we judge we are not the right team