A website for a gym that retains members
New members arrive in waves and leave quietly. Revenue is decided by the third month of membership, not by how many signed up in January.
We build sites for studios and gyms so they do both jobs: bring in a new member and make it easy for an existing one to renew.
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30+ reviews on Google
We've built sites with class booking and membership management.
We know what it means to have a season that plays out in three weeks and a system that can't go down during it.
People choose a person first, and only then a place
With a gym or a studio, the decision isn't made on the equipment. Someone thinking about starting has two fears they won't say out loud: that they'll be the weakest person in the room, and that they'll pay for something they won't use. A price list and a gallery of machines solve neither.
What does solve it is seeing who runs the session, what the first visit looks like, and what happens if they drop out after a month. So the site that shows the trainers, how the first session goes and the terms for pausing or cancelling gets the sign-up, while the site with a price list and a gallery gets a visit.
What does solve it is seeing who runs the session, what the first visit looks like, and what happens if they drop out after a month. So the site that shows the trainers, how the first session goes and the terms for pausing or cancelling gets the sign-up, while the site with a price list and a gallery gets a visit.
Does this sound familiar?
If at least three items on the list feel familiar, your site is only selling the sign-up.
Describe your caseJanuary and September carry you, and the rest of the year is a struggle.
Bookings go through Instagram DMs, and then get lost.
You don't know how many people renew after the first month.
The site doesn't show who the trainers are, only the studio's name.
People ask you what's already on the site, because they can't find it.
Your site has a price list and a gallery, and nothing else.
What we actually do for studios and gyms
We don't build a brochure with a price list, we build a page that takes the fear out of the first visit and a system that holds the bookings.
Trainers with a name and a face.
People choose a person, so this is the strongest part of the page, and most often it isn't there at all.
What the first visit looks like.
What to bring, how the first session goes, what if you've never trained before. That clears away most of the hesitation.
Booking on the site, not in the DMs.
The slot goes into the calendar, the reminder sends itself, cancellations show up in time.
Pause and cancellation terms, out in the open.
Fear of being locked into a membership is the second reason people back out, and one paragraph solves it.
Measuring renewals, not just sign-ups.
You see how many people renew after the first month, because that's what you live on.
Work from this industry
Revity Pilates is a studio we built a site for with a booking system. The same logic works for gyms, wellness centres and salons: it all starts from the trainers and the first visit, and booking is the heart of the site.
When we're not the right team for you
We don't take on every project. Before we send a quote, we check whether you even need a new build. Here are two situations where we'll tell you upfront.
01
You work alone and your calendar is full.
If you train people one to one and have no free slots, a site will bring you nothing but a cost. Better to invest in raising your price.
02
You want a site, but not to change how you take bookings.
If bookings stay in DMs and a notebook, no system will show an accurate picture. Booking first, then the site around it.
If you have a space, several trainers and seasonal swings that hurt, that's where we're good.
Ask which group you're inWhere to start
With studios the most is gained when the site takes over booking and the profile stops being a catalogue of equipment.
Web design
Trainers, the first visit, booking and renewal measurement.
from 175€ / month
Learn moreSocial media management
People choose a person before a place, so the content is built around whoever does the work.
from 350€ / month
Learn moreMeta Ads
The decision is emotional and seasonal, and a clip of a real member works better than polished promotional material.
from 650€ / month
Learn moreTrust isn't claimed, it's shown.
We could tell you how we work. It's more useful to hear it from someone who has already been through it. 30+ reviews on Google, with full names and companies, are right below.
FAQ
What studios and gyms ask us most before working together.
Don't see your question on the list?
Ask us directly. You'll get a reply within 24 hours, no obligation.
Ask a questionCan bookings be handled on the site?
They can, including group classes, capacity limits, reminders and cancellations. Whether it’s built on the site or connected to a system you already use is decided at the start.
Do I also need membership payments through the site?
Not always. If memberships are paid on site and that works, adding online payment is a cost with nothing behind it. It makes sense for packages and for classes that get cancelled often.
When is the best time to build a new site?
Out of season, so not in December or August. The site should be ready and measured before the rush starts, because you don’t test during a rush.
How do I know how many people renew?
It’s measured, and it’s the only number that really tells you how the business is doing. It’s set up along with the site, as is tracking where people came from before they signed up.
Do you work with wellness centres and salons too, not just gyms?
Yes. The logic is the same: the decision is made on the person and on what the first visit looks like, and booking is the heart of the site.
Let the site keep working after the sign-up, not just up to it.
Tell us how many trainers you have and how you take bookings now. We come back with a proposal for how the site can take that part over, and an estimate.
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