We spent seven months building a platform with 884 steps. In the end, we sold a spreadsheet.
We built a platform with 884 steps and sold it three times. How we got stuck, how we got out, and what to check before you build your next floor.
A blog on web design, SEO and ads
Practical articles on how a website, Google search and ads on Facebook and Instagram bring in enquiries. No marketing fog, with real examples from work in Serbia and the region.
Latest articles
Key Signs a Website Design Firm Will Deliver a High-Converting Site
Hiring the wrong website design firm is a specific kind of expensive. Projects can run several months, consume real budget, and still deliver a site that looks fine at launch but doesn't…
What a Company Website Really Needs: Design Priorities for Small and Medium Businesses
Good web design for company sites means the site is built to perform, to help visitors find a phone number, understand your services, or book a call. After working with small and…
Wix, Squarespace or WordPress: when an off-the-shelf platform stops being enough
Wix and Squarespace are good tools. For a start they are often the best choice: you build the site yourself, without a developer, without worrying about hosting, and in a week you…
What a website really costs per year, once you add up everything the build quote leaves out
When you are shopping for a website, you look at one number: the cost of the build. That is the figure everyone circles and compares quotes by. But a website is not…
Who actually owns your website: three things you assume are yours
You paid for the site, the site works, and you naturally assume it is yours. In most cases it is. But a website is not one thing, it is three separate ones,…
WordPress or Shopify: what nobody tells you before you open a shop
Shopify is an excellent platform. That genuinely holds, and I have no intention of arguing otherwise. It was built to sell, it runs reliably, and if you are moving real volume it…
WordPress or an AI-built website: the tool that builds you a page in five minutes, and the tool that keeps it running for years
Everything people say about it is true: AI has made it so that almost anyone can build themselves a website. You describe what you want, and a few minutes later you have…
Five signs you’ve outgrown your WooCommerce setup
A store doesn't break all at once. It degrades, slowly, and you get used to it. What was fast a year ago is now "a bit slower", then "I have to wait…
Ecommerce Website Features: 15 Your Store Needs, and 5 It Doesn’t
The fifteen features an online store needs, in the order customers use them, and five you can safely skip at launch.
Shopify vs WooCommerce 2026: A Straight Comparison for Small Stores
A straight comparison of Shopify and WooCommerce for small stores: cost structure, fees, control, SEO, maintenance, and how to decide.
Online Store Mistakes 2026: 12 Errors That Quietly Kill Your Sales
The twelve online store mistakes that cost the most, what each one actually costs you, how to check for it, and the fix. Plus a pre-launch checklist you can run in an…
Ecommerce Website Cost 2026: What You Actually Pay, and What For
What an online store really costs to build and to run: the factors that move the price, what you keep paying after launch, and how to compare quotes.
What we write about and why
This blog is not a place for industry news or for listing new plugin versions. We write about the questions that actually keep coming up in conversations with clients: what a website costs and what that price depends on, why someone's site is slow, when it makes sense to build a new one and when fixing the current one is enough, and what happens when a company outgrows the platform it started on.
We try to make every article useful even without us. If after reading it you can check something on your own site, or ask your current developer a better question, the article has done its job. That is why the texts carry concrete numbers, examples and steps, and no general advice along the lines of content should be high quality.
Topics mostly fall into a few groups: building and redesigning websites, online shops and WooCommerce, SEO and visibility in Google search, speed and maintenance, and choosing a platform. If you want to see how that looks on real projects, have a look at the portfolio. If you have a question that is not answered here, write to us, that is often how the next article starts.
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