A hotel website with direct booking
A guest finds you through an intermediary, books through an intermediary, and you pay commission on a guest who already knew about you.
We build sites for hotels and apartments so that direct booking is the easiest option, not the hidden one.
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30+ reviews on Google
We've built sites for hotels and apartments on the coast and in the mountains.
We know what it means for a year's revenue to play out in six weeks.
Commission isn't the problem for guests you couldn't have won yourself
Intermediaries do one job well: they bring you people who weren't looking for you. The problem is the other part, the guest who heard about you from a friend or saw you on Instagram and still booked through an intermediary, because that was the only route they were offered.
For that guest you pay commission for no reason. The answer isn't a war with the intermediaries, it's having a booking system on your own site that actually works, at a price no higher than theirs, with a reason to book right there. For most properties that's the single change that pays for itself immediately.
For that guest you pay commission for no reason. The answer isn't a war with the intermediaries, it's having a booking system on your own site that actually works, at a price no higher than theirs, with a reason to book right there. For most properties that's the single change that pays for itself immediately.
Does this sound familiar?
If at least three items on the list feel familiar, you're paying commission on guests you already had.
Describe your caseAlmost all your bookings come through intermediaries.
There's no booking on the site, only a contact form and a phone number.
The prices on your site and at the intermediaries don't match.
The site isn't in the language of the guests who actually come.
The photos are from before the last refurbishment.
You don't know how many guests come direct and how many come with commission attached.
What we actually do for hotels and apartments
We don't build a photo brochure, we build a site that closes the booking with no intermediary in the middle.
Booking on the site, connected to your calendar.
No double bookings and no manual confirmations.
A reason to book direct.
Something an intermediary can't offer: late checkout, breakfast, a transfer, a discount for a longer stay.
The languages of the guests who actually come.
Not five languages just in case, but the ones your bookings actually come from.
A page per accommodation type and per guest type.
A family, a couple and a business guest don't want the same thing and don't type the same thing into search.
Measuring direct bookings.
You see how much money stayed with you instead of going on commission.
Work from this industry
Casa Al Mare is a property we built a site for with direct booking. The same logic works for hotels, apartments and rural guesthouses: a booking system that works and a reason for the guest to choose you.
When we're not the right team for you
We don't take on every project. Before we send a quote, we check whether you even need a new build. Here are two situations where we'll tell you upfront.
01
You have one apartment and you're full all season.
In that case the commission hurts less than the cost and time of running your own system. We'll tell you that openly.
02
You can't keep prices and availability in sync.
A site with prices lagging behind the intermediaries does more harm than good. If no one is going to maintain that, it gets solved first.
If you have several units and can see how much goes on commission each year, that's where we're good.
Ask which group you're inWhere to start
The order is almost always the same: booking on the site first, then ads on your own name, then organic growth on the longer searches the intermediaries don't cover.
Web design
Booking connected to your calendar, your guests' languages, a page per accommodation type.
Learn moreSEO
The intermediaries hold the generic searches, but longer searches with a place name and a guest type can be won.
Learn moreMeta Ads
You're selling a feeling, so video works better here than anywhere, and it catches the guest before they go to an intermediary.
Learn moreTrust isn't claimed, it's shown.
We could tell you how we work. It's more useful to hear it from someone who has already been through it. 30+ reviews on Google, with full names and companies, are right below.
FAQ
What hotels and apartments ask us most before working together.
Don't see your question on the list?
Ask us directly. You'll get a reply within 24 hours, no obligation.
Ask a questionCan the site connect to the calendar I already use?
In most cases it can, depending on the system. We check that before the quote, because both the price and the way we work depend on it.
Can the price on my site be lower than at the intermediaries?
Intermediaries’ rules differ and change, so you check that with them. What you can almost always do is add something to a direct booking that they don’t offer, and that usually works better than a discount.
How many languages do I need?
As many as show up in your actual bookings. An extra language isn’t just a translation, it’s maintenance too, so every unnecessary one keeps costing after the build.
When should the site be built?
Out of season. The site should be finished and measured before the rush starts, because you don’t test in season, and any downtime costs more than a full year of maintenance.
Do you work with apartments and rural guesthouses too?
Yes. The logic is the same, only the scale is smaller: a booking system that works, a reason to book direct, and the languages of the guests who actually come.
Stop paying commission on guests who already knew you.
Tell us how many units you have and where most of your bookings go through now. We come back with an estimate of what direct booking would give you back.
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