A management fee, the budget goes directly to Google
Google Ads where you know the cost of a client, not a click
An account no one looks at spends the budget on searches that could never have ended in a sale. Google measures clicks by itself, but someone has to set up how many of those became a phone call.
We manage the account for a fixed fee, not a percentage of your spend. The account is in your name, and you pay the budget directly to Google.
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30+ reviews on Google
Our fee is the same whether your budget grows or we tell you to cut it.
That's the one number that really says whose side we're on.
Does this sound familiar?
Someone types exactly what they need, clicks your ad and lands on the homepage, then goes back to Google and clicks the next one. You paid for that click and got neither an enquiry nor any idea why. If at least three items on the list feel familiar, your budget is leaking. That's where we come in.
Describe your caseYou spend every month without knowing how many clients came from it.
Your report is full of numbers from a tool, not from your business.
Your ads lead to the homepage, not to the service page.
Part of your budget goes on clicks for your own brand name.
You show up for searches that have nothing to do with your business.
You switched the campaigns off for a month and almost nothing changed.
We don't charge a percentage of spend
See all workWith a percentage, the agency earns more when you spend more, so advising you to cut the budget works against its own books. With a fixed fee we can calmly tell you to spend less or switch off a campaign that isn't delivering. You pay the budget directly to Google, from your own account, so that money never passes through us.
Five steps to an account that pays off
We don't start from building campaigns but from measurement, because without it there's no way to know what works. Below is what happens at each step and what's needed from you.
01
Measurement before spending
We set up tracking: form submitted, click to call, message, purchase. Until that works, we don't launch the campaign, because optimisation would run on clicks instead of enquiries.
From you: access to the site, the analytics and the account
02
Intent keywords and negative keywords
We pick searches with readiness to buy behind them, not the ones with the highest volume. Alongside that we build the list of terms we don't want to appear for, which is often worth more than the keyword choice itself.
From you: half an hour on the enquiries you don't want
03
The page the ad leads to
Every key campaign gets a page about that exact service, in the same words the person searched with, showing a price and an obvious way to contact you. This lifts results the most, and it's the step most often skipped.
From you: confirmation of prices and terms
04
Campaign structure and launch
Campaigns are split by service and by how close the person is to a decision, so budgets don't get mixed. Most of it goes to search, with retargeting only once enough people are coming to the site.
From you: budget confirmation and approval of the ad copy
05
Optimisation by cost per enquiry
Every week we look at what people actually searched for, then move the budget towards what delivers. The measure isn't the cost of a click but the cost of a single enquiry.
A report every month, optimisation every week
Let's get started
When you don't need Google Ads
We don't take on every project. Before we send a quote, we look at whether search can work for you at all, because in a fair number of cases it can't.
01
The budget is too small for your industry.
In search, too small a budget doesn't give you half the result, it gives you none, because the account never gathers enough data. If the maths produces a figure you can't set aside, we'll tell you that on the first call, not after three months.
02
No one searches Google for what you sell.
Search captures existing demand, it doesn't create it. If people don't know such a thing exists, the ad has nothing to latch onto. In that case demand is created on Facebook and Instagram, and we tell you that instead of selling you the wrong channel.
03
The page the ad leads to doesn't turn a visitor into an enquiry.
In that case the page gets fixed first, then the ads. The other way around you pay twice, once to Google for clicks into the void, and again to us for a campaign that never could have worked.
So when do you really need it? When people already search for your service by name, when you know what a single client is worth to you, and when you have a page that knows how to receive them.
Ask which group you're inHow much Google Ads management costs
What you pay us is a fee for managing the account. You pay the ad budget directly to Google and it never passes through us. The fee is fixed and doesn't grow when your budget grows. You get the exact figure in a written quote.
Campaign management
12 months in advance
Pay for the year in one go and save 780€.
od
3.900€
Request an estimateSee everything the quote includes
Most popular choice
Campaign management
Monthly
For a company that wants to see whether search pays off, with measurement from day one.
od
390€
/ mo
Request an estimateSee everything the quote includes
What moves the scope of work
The fee is fixed, but the scope of work isn't the same for everyone. Here's what moves it in both directions.
More services or product groups
A store with a large catalogue
More cities, countries or languages
Landing pages that still have to be built
An industry with an expensive click
Tracking that has to be built from scratch
A store with a large catalogue
More cities, countries or languages
Landing pages that still have to be built
An industry with an expensive click
Tracking that has to be built from scratch
One or two services, a single market
Existing pages that already do their job
Tracking already in place
A tidy account to take over
Payment twelve months in advance
Items on the list that you don't need
Existing pages that already do their job
Tracking already in place
A tidy account to take over
Payment twelve months in advance
Items on the list that you don't need
Trust isn't claimed, it's shown.
We could tell you how we work. It's more useful to hear it from someone who has already been through it. 30+ reviews on Google, with full names and companies, are right below.
You see where the budget goes, without logging into the account
The account is open to you and you have access at any time, but few people open Google Ads every day. So you also get a place that states what's been done and how much of what was spent turned into an enquiry. It costs nothing extra.
The NovaDizajn portal
No silence between two reports
With ads, silence is the most expensive kind, because the budget keeps running the whole time. The portal exists so there's none of that: you open it and everything's there.
A community of clients
People who've been through the same as you
With the advertising you also join our circle of clients. You ask questions about budgets, seasonality and competitors to people who solved the same ones a couple of months ago. Work comes out of the same circle too.
We don't lock you in with us
The account is yours from day one, with all its history and settings. Agencies that keep the account on their side do it because it makes it harder for the client to leave. When you leave such an account, you also lose years of data the account learned on, so the next contractor starts from scratch.
FAQ
The questions we hear most before working together, that aren't already answered above.
Don't see your question on the list?
Ask us directly. You'll get a reply within 24 hours, no obligation.
Ask a questionHow big a budget do I need?
It depends on what a click costs in your industry and how many enquiries you need per month. The maths works backwards: what a client is worth, how many enquiries it takes for one client, and how many clicks for one enquiry. If it comes out higher than you can set aside, we’ll tell you right away.
How much does Google Ads management cost?
The management fee starts from 390€ per month, with a minimum term of six months, or 3,900€ if you pay twelve months in advance. That’s the fee only, you pay the ad budget directly to Google.
Why a minimum of six months?
The first two months go on testing and on the account gathering enough data. In three months you’d pay for the learning phase and leave before it paid off. If that term doesn’t suit you, it’s better we don’t start.
When do the first results show?
The first clicks come the same day, but reliable conclusions only after a few weeks. For the first twenty days or so we deliberately don’t touch much, so as not to optimise for randomness. A realistic timeframe for a stable result is two to three months.
Who owns the account?
You do, from day one. The account is opened in your name and everything built in it stays with you. If we part ways, you lose neither the history nor the negative keyword list, which is the most valuable part of the account because it takes months to build.
Do you take over the existing account or build a new one?
First we look at what you have. Taking it over is almost always better, because the account carries the history it learned on. We build a new one only when the existing account is so tangled that cleaning it up would take longer than starting fresh, and then we tell you what’s lost by doing so.
Let's get you knowing what a client costs you.
If you've read this far, you probably already suspect that part of the budget is going nowhere. Book a call and let's go through the account: what it's spent on, what's measured and where the difference would show fastest.
Request an estimateReply within 24 hours · No obligation · We'll tell you honestly if we're not the right team