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An online store that actually sells

A buyer rarely gives up over price. They give up when they don't know which model suits them, when it arrives, and what happens if they return it.
We build in WooCommerce, with no subscription that grows with your turnover. When it's done, the store is yours, with all the accounts.
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Google
30+ reviews on Google
Izrada online prodavnice

Over 45 businesses trust us with their build each year.

For long-term growth we take on far fewer, because that isn't done in a hurry.
Babyvision Studio logo
Pesada logo
NowHydrate logo
Mario Vrećo logo
Mirković Paneli logo
ShopAdria logo
Peach Perfect logo
NS Bomi logo
Ooki logo
Grucom logo

Does this sound familiar?

It looks like people bail at the last step, so the usual first move is to tinker with the payment. But someone sure of their choice will get through even a clumsy form, while someone unsure looks for an excuse to stop. If at least three items on the list feel familiar, your store isn't doing its job. That's where we come in.
Describe your case

Carts fill up, but the orders don't follow.

The product descriptions are copied from the supplier.

You sell through Instagram DMs while the site just sits there.

A customer buys once and never comes back.

The store is slow, especially on a phone.

You don't know which product actually makes you money.

We don't build stores from templates

See all work
A bought theme is fast and cheap, and that's its only advantage. You pay for everything else later: categories that follow the supplier's spreadsheet instead of how the buyer thinks, a product page with nowhere to put the delivery cost, and plugins that slow each other down. With us, we first work out what stops the buyer on the way to the buy button, and only then do we design.

Five steps to a store that works

We don't start from the look or from picking a theme. We start from the question of what stops the buyer on the way to the buy button.
01

Strategy and range

We look at who buys, what they choose by and where they hesitate. We work out which products carry the profit and how they group together.
From you: a product list and rough margins
02

Structure before design

We lay out what goes on the category page and what goes on the product page: price, delivery, timeline, proof. All in shades of grey, with no photos.
From you: approval of the structure
03

Product pages that sell

Every key product gets a description written for the buyer, a comparison with similar models and answers to common questions. Price, delivery and return terms sit right by the buy button.
From you: product data and photos
04

Cart, checkout and speed

Checkout without a mandatory account, a form with few fields, costs visible from the start. We build in WooCommerce, without plugins that slow things down.
From you: the domain, the payment and the courier service
05

Measurement and launch

We set up tracking: product views, cart, checkout started, purchase. From day one you can see where the most people are lost.
Launch and the first measurement after a month
Let's get started

When you don't need a new store

We don't take on every project. Before we send a quote, we look at whether a new build is even the right thing for you, because in a fair number of cases it isn't.
01

The store is technically sound, it just doesn't sell.

In that case it's often enough to rewrite the descriptions of the key products, move the delivery cost and timeline onto the product page, and shorten the checkout. That's cheaper than a new build and, as a rule, lifts the number of orders faster.
02

The problem isn't the store, it's the offer and the price.

If the same product is waiting at three competitors cheaper and with faster delivery, a new store will only present the same offer more nicely. First you sort out why someone buys from you in particular.
03

You've got nothing to measure from.

Without cart and checkout tracking in place, you don't know at which step people drop off or where they come from. Sometimes it's smarter to measure the existing store for a month, and only then decide what really gets rebuilt from scratch.
So when do you really need one? When the store sits on a platform that takes a percentage of every order, when the product page loads slowly on a phone, and when every change needs a developer.
Ask which group you're in

How much building a store costs

A store isn't compared with a brochure website, because it's not the same job. It's compared with what you'd pay a subscription platform: there the monthly amount grows with turnover and a percentage goes off every order. Here you pay for the build once, and the store stays yours. You get the exact figure in a written quote.
Online store

One-time

You pay once and the store is yours in full, right away.
od
2.790€

Plan, structure and copy for your case

Design made for you, not a bought template

Cart and checkout measurement from day one

Hosting, domain and accounts in your name

Maintenance and training for the first 12 months

Request an estimateSee everything the quote includes
The easiest start
Online store

Monthly

The same build, paid in monthly instalments. Once it's paid off the store is yours.
od
290€
/ mo

Everything from the one-time package

Design made for you, not a bought template

Cart and checkout measurement from day one

Hosting, domain and accounts in your name

Maintenance and training included, at no extra cost

Request an estimateSee everything the quote includes
Selling a service

Web design

Selling a service, not a product? That's a different job.
od
1.690€

A brochure website, without cart and checkout

The goal is an enquiry, not an order

Its own page and its own price

Everything else as with the store

See our web design

What moves the price

So there are no surprises in the quote, here's what actually moves the amount in both directions.

Pushes the price up

A large number of items and variants
Importing and cleaning up supplier data
Product descriptions written from scratch
A connection to a warehouse or accounting system
A store in several languages and currencies

Brings the price down

A tidy catalogue with data and photos
Fewer products
Existing descriptions that just need reworking
Phased build, by product group
Items on the list that you don't need

Trust isn't claimed, it's shown.

We could tell you how we work. It's more useful to hear it from someone who has already been through it. 30+ reviews on Google, with full names and companies, are right below.
We'd had really bad experiences with the developers who worked on our site over the past 6 years. I came across Jovan by chance and I'm genuinely delighted with the collaboration, because he went above and beyond to get everything right, and proved to be highly skilled and professional. My honest recommendation for anyone who needs a website. 👍🏻
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Andjela Peladic profile picture
Andjela Peladic
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex potvrđuje da je originalni izvor recenzije Google.
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Milos Popovic profile picture
Milos Popovic
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex potvrđuje da je originalni izvor recenzije Google.
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Ivan Kostić profile picture
Ivan Kostić
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex potvrđuje da je originalni izvor recenzije Google.
Creative, proactive, and to the point. Working with Jovan was a real pleasure - he quickly understood our needs and delivered exactly what was required. Highly recommended.
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Framed profile picture
Framed
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex potvrđuje da je originalni izvor recenzije Google.
11/10 Vrhunska komunikacija i kvalitet izrade!
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Nevena Tomic profile picture
Nevena Tomic
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex potvrđuje da je originalni izvor recenzije Google.
Imali smo jako loša iskustva sa programerima koji su nam radili sajt u proteklih 6 godina. Na Jovana sam naišla slučajno i zaista sam prezadovoljna saradnjom, jer se više nego potrudio da sve ispadne kako treba, a pokazao se veoma stručnim i profesionalnim. Moja iskrena preporuka za sve kojima treba sajt. 👍🏻
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MUMKA Srbija profile picture
MUMKA Srbija
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex potvrđuje da je originalni izvor recenzije Google.
Jovan je profesionalan, tačan i vrlo strpljiv – uvek je bio spreman da predloži prava rešenja i dodatno unapredi ono što smo zamislili. Posebno nam je značilo to što je sve objašnjavao jednostavno i jasno, bez previše tehničkih termina, što je mnogo olakšalo ceo proces. Hvala još jednom na sjajnoj saradnji! MUMKA SRBIJA
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Martin Stamenković profile picture
Martin Stamenković
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex potvrđuje da je originalni izvor recenzije Google.
Sve preporuke za NovaDizajn! Brza, efikasna i kvalitetna resenja, po jako niskoj ceni... Hvala jos jednom na uspešnom projektu, vidimo se na sledećem 🤝
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Pesada Furniture profile picture
Pesada Furniture
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex potvrđuje da je originalni izvor recenzije Google.
Dobra saradnja i komunikacija. Preporuke!
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Ana Ana profile picture
Ana Ana
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex potvrđuje da je originalni izvor recenzije Google.
Zadovoljna saradnjom i uslugom,i izlazenjem u susret maximalno 🙂
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Jasmina Šraj profile picture
Jasmina Šraj
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex potvrđuje da je originalni izvor recenzije Google.
Delo z Jovanom je preprosto. V izredno hitrem času mi je postavil spletno stran in jo povezal. Je hitro odziven. Prijazen. Iznajdljiv. In poln znanja. Se vedno se lahko obrnem in ga vprašam za nasvet ali pomoč. Priporočam delo z njim.
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When the store is done, you're not left on your own

With the store you also get a place where you can see what's being done at any moment, and people who've been through the same thing you have. Neither one costs extra.
The NovaDizajn portal

No silence between two emails

The worst part of working with an agency isn't the work, it's the silence between two emails. The portal exists so there's none of that: you open it and everything's there.

Live project status

All invoices in one place

Priority support

All documents in one place

A community of clients

People who've been through the same as you

With the store you also join our circle of clients. There you ask your questions to people who solved the same ones a couple of months ago, not by searching through forums. Work comes out of the same circle too.

You solve your questions with people who’ve already had them

What worked for whom, first-hand

Referrals and collaborations between clients

No extra membership fee, as long as your store is with us

The NovaDizajn portal showing the store build status

We don't lock you in with us

After handover the store is yours, with the keys and the manual. The most expensive store isn't the one that cost the most to build, it's the one that takes a percentage of your turnover every month and that you can't leave without rebuilding it.

Full access to the accounts: hosting, domain and admin are in your name, not ours.

You edit text, images and prices yourself, through an editor you saw before handover.

No commission on turnover: whatever you sell, you sell.

You change prices, promotions and stock yourself, with recorded training for your team.

Maintenance by agreement, as a choice, not a condition.

A website that remains the client's property after handover

FAQ

The questions we hear most before working together, that aren't already answered above.
Don't see your question on the list?
Ask us directly. You'll get a reply within 24 hours, no obligation.
Ask a question

For a store with a clearly defined range, usually six to twelve weeks. Most of the time doesn’t go on the build but on cleaning up the product data. If you have a tidy catalogue, it goes faster.

A store starts from 2,790€ one-time or from 290€ per month. The amount depends on the number of products, the import and the integrations. You get the ballpark on the first call.

Because the store stays yours. There’s no monthly subscription that grows with turnover, and if tomorrow you want a different contractor, you’ll find one easily. For very large catalogues there are cases where something else makes sense, and we’ll tell you that honestly.

Then the most important part of the job is the import and cleaning up the data, not the design. We import from a spreadsheet or from the supplier, with rules for categories and variants.

You can. Products, customers and orders are transferred, and the old links are redirected so you don’t lose your positions in search.

We measure from day one and change what the data shows. We don’t guarantee a number of orders, because it depends on your offer and the market too, not just the store.

Let's make it more than a catalogue: a store that earns.

We're not for everyone. If your only criterion is the lowest price, you'll find cheaper than us. If you need a store that still brings in orders a year from now, send us a message. The conversation comes first, the quote comes after it.
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Reply within 24 hours · No obligation · We'll tell you honestly if we're not the right team