A management fee, the budget goes directly to Meta
Facebook and Instagram ads that bring in customers
A campaign set up for reach will give you reach, and it'll be cheap per view. The same money put into a purchase campaign looks more expensive in the report, and brings in money.
We manage accounts for a fixed fee, not a percentage of spend. The pixel, the account and the footage are yours from day one.
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30+ reviews on Google
Our fee is the same whether your budget grows or we tell you to cut it.
That's the one number that really says whose side we're on.
Does this sound familiar?
The button Instagram offers you under a post exists because it's simple, not because it's good. It assumes your goal is for as many people as possible to see the post, so that's exactly what it delivers: views and likes. If at least three items on the list feel familiar, your money is going on reach instead of customers. That's where we come in.
Describe your caseYou boost posts with the button and something happens, but you don't know what.
You have followers, but no orders.
The campaign ran for a month, then got switched off because nothing happened.
You don't know which video brought you a sale.
The pixel isn't set up, or it's measuring the wrong thing.
You're paying for reach when what you need is purchases.
We don't start from the audience, we start from the offer
See all workFirst we look at exactly what's on offer, at what price and why someone would choose it right now. If the offer doesn't hold up, we'll tell you before we spend your money testing something the best ad in the world couldn't sell. These days the system finds people itself based on who stopped and watched, so the video does the job audience selection used to do.
Five steps to a campaign that sells
We don't start from the audience or the budget, but from measurement and from the offer. Below is what happens at each step and what's needed from you.
01
Tracking and technical setup
We set up the pixel and event tracking: product view, cart, purchase, message sent. Until that works we don't launch anything, because the campaign would learn on the wrong data.
From you: access to the site, the page and the account
02
The offer before the audience
We look at what's on offer, at what price and why someone would choose it right now. This is where the most is gained, because the offer decides, not the settings.
From you: an hour, plus exact prices and margins
03
Ad creative
We create several different angles, not several versions of the same one: the product in use, a comparison with the alternative, a happy customer on camera, an answer to the most common objection. The format is vertical and built to be watched without sound.
From you: the creative, or time to shoot it
04
Structure and launch
We separate people seeing you for the first time from those who've already been on the site, because you don't say the same thing to both. From your customer list we build a lookalike audience, and for the first few days we leave it alone.
From you: the budget, creative approval and the customer list
05
Testing and scaling
We test one thing at a time, the message or the format, so we know what made the difference. What works gets a bigger budget gradually, because a sudden jump throws the campaign back into the learning phase. The measure is cost per customer.
A report every month, optimisation every week
Let's get started
When you don't need Meta Ads
We don't take on every project. Before we send a quote, we look at whether this channel can work for you at all, because in a fair number of cases it can't.
01
You have no creative and can't produce any.
Meta doesn't work without creative, because here the creative is what targeting used to be. You don't need a production crew, you need a willingness to shoot on a phone, regularly. Without even that, the campaign has nothing to feed on.
02
The offer or the margin doesn't hold up.
If a product has a thin margin and a customer costs more than that margin, advertising only speeds up the loss. The same applies when the offer is identical to everyone else's, at the same price. First you sort out why someone would buy from you in particular.
03
People already search for what you sell, by name.
If your service gets typed into Google, go there first, because search is closest to the sale. Meta makes sense as a second step, once you've exhausted existing demand, or as a reminder to people who've already been on the site.
So when do you really need it? When your product is visible and understood at a glance, when you have or can make the creative, and when the margin can carry the cost of a customer.
Ask which group you're inHow much Meta ads cost
What you pay us is a management fee. You pay the ad budget directly to Meta, from your own account, and it never passes through us. The fee is fixed and doesn't grow when your budget grows. You get the exact figure in a written quote.
Campaign management
12 months in advance
Pay for the year in one go and save 780€.
od
3.900€
Request an estimateSee everything the quote includes
Most popular choice
Campaign management
Monthly
For a company that wants to see whether the channel pays off, with measurement from day one.
od
390€
/ mo
Request an estimateSee everything the quote includes
What moves the scope of work
The fee is fixed, but the scope of work isn't the same for everyone. Here's what moves it in both directions.
Creative that still has to be shot or edited
More products or groups being advertised
More markets or languages
Seasonal campaigns and promotions that change often
A store where revenue is measured
A pixel set up from scratch
More products or groups being advertised
More markets or languages
Seasonal campaigns and promotions that change often
A store where revenue is measured
A pixel set up from scratch
Existing creative that can be used
One or two product groups, a single market
The pixel and tracking already in place
A tidy account to take over
Payment twelve months in advance
Items on the list that you don't need
One or two product groups, a single market
The pixel and tracking already in place
A tidy account to take over
Payment twelve months in advance
Items on the list that you don't need
Trust isn't claimed, it's shown.
We could tell you how we work. It's more useful to hear it from someone who has already been through it. 30+ reviews on Google, with full names and companies, are right below.
You see where the budget goes, without logging into the account
The account is open to you and you have access at any time, but few people open Ads Manager every day, and even when they do, they rarely know which column to look at. So you also get a place that states what was spent and what came back. It costs nothing extra.
The NovaDizajn portal
No silence between two reports
With ads, silence is the most expensive kind, because the budget keeps running the whole time. The portal exists so there's none of that: you open it and everything's there.
A community of clients
People who've been through the same as you
With the advertising you also join our circle of clients. You ask questions about creative, seasonality, blocked accounts and rejected ads to people who solved the same ones a couple of months ago. Work comes out of the same circle too.
We don't lock you in with us
The account, the pixel and the footage are yours from day one. When changing agencies, people usually count what setting everything up again will cost. The expensive part is what doesn't show on the invoice: a pixel that spent months learning who your customers are, the customer list, and footage you paid for that stayed with someone else.
FAQ
The questions we hear most before working together, that aren't already answered above.
Don't see your question on the list?
Ask us directly. You'll get a reply within 24 hours, no obligation.
Ask a questionHow big a budget do I need?
It depends on your product’s price and how many sales you need. The system needs a certain number of purchases per week to learn who to show the ads to, so below a certain amount it never leaves the learning phase. If it turns out more is needed than you can manage, we’ll tell you right away.
How much does campaign management cost?
The fee starts from 390€ per month, with a minimum term of six months, or 3,900€ if you pay twelve months in advance. That’s the fee only, you pay the ad budget directly to Meta.
Do I definitely need video?
Not necessarily, but it almost always helps. Stills work for products you grasp at a glance; for services, video explains better. You don’t need a production crew, a phone clip often works best, because expensively shot material can end up looking like an advert.
Who shoots the creative and who owns it afterwards?
It’s agreed before we start and written into the quote. Most often you shoot it, from a list we give you. When we shoot, the footage is yours once paid for, at full resolution and with the source files.
Why can't I just boost posts?
You can, but by doing so you pick an objective you don’t need. Boosting optimises for views, doesn’t separate new visitors from existing ones and doesn’t allow real testing. Through Ads Manager the same money does a different job, and the difference is greatest precisely at small budgets.
Who owns the account and the pixel?
You do. Business Manager and the page are in your name, the pixel is yours and the data it collects stays with you. That matters because the pixel becomes more valuable over time, so losing that data is the biggest hidden cost of changing agencies.
Let's have you paying for customers, not views.
If you've read this far, you probably already know that likes don't pay the bills. Book a call and let's go through how the tracking is set up, what objective the campaigns are running on and what creative you need.
Request an estimateReply within 24 hours · No obligation · We'll tell you honestly if we're not the right team