Websites for law firms that clients actually check
Someone with a legal problem searches first, then reads, and only then calls. They reach for the phone once they've already decided who they trust.
We build websites for law firms so that they carry what a client looks for before calling: how the procedure runs, roughly how long it takes and how the fee is calculated.
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Over 30 reviews on Google
Over 45 businesses trust us with their build each year.
For long-term growth we take on far fewer, because that isn't done in a hurry.
A client isn't giving up on you, they're giving up on the unknown
Someone looking for a lawyer doesn't have a problem with your experience, they have a problem with not knowing what's ahead of them. They don't know how long the procedure takes, whether they have to go to court, what happens if they lose and, above all, what it's going to cost them.
They won't ask that question on the phone, because they're afraid of looking like they're putting a price on justice.
So the firm whose site describes how the procedure runs and how the fee is calculated gets the call, while the one writing "years of experience and a dedicated approach" gets nothing. Not because it's worse, but because it didn't answer the question the person is carrying in their head.
They won't ask that question on the phone, because they're afraid of looking like they're putting a price on justice.
So the firm whose site describes how the procedure runs and how the fee is calculated gets the call, while the one writing "years of experience and a dedicated approach" gets nothing. Not because it's worse, but because it didn't answer the question the person is carrying in their head.
Does this sound familiar?
If at least three items on the list feel familiar, your site isn't doing its job. That's where we come in.
Describe your caseYour site has one "Practice areas" page with ten items in two sentences.
People call you about cases you don't handle.
The first question on the phone is always what it costs.
Clients come almost entirely by referral, and almost never through the site.
There isn't a single name or face on the site, only the firm's name.
Competitors appear above you in searches for your own specialism.
What we actually do for law firms
We don't build a brochure listing practice areas, we build a page per area, because people don't search by the firm's name but by their problem.
01
A page per area, not one long list.
Employment law, damages claims and commercial disputes aren't searched with the same words, so they can't sit on the same page.
02
The procedure explained in plain language.
The client sees what's ahead of them step by step, so they come to the first call with the right question instead of with fear.
03
How the fee is calculated, within the scale of charges.
Not a price, but an explanation of how the fee is formed. That alone deflects half the wrong calls.
04
A name and a face, not the firm's name.
Trust is built towards a person, not a legal entity, and that's also the easiest way to stand out.
05
A form that qualifies right away.
A few questions before sending, so you recognise a serious case before you pick up the phone.
Let's get started
We don't build sites from templates
See all workA ready-made template is cheap and fast, and that's its only advantage. You pay for the rest later: a layout that doesn't follow your offer, sections you don't need but have to put something into, and code you drag behind you for years. With us, every page starts from the question of who it needs to convince and with what, and only then do we design it. We work in WordPress, by hand, with code where it's needed, without a pile of plugins that no one maintains afterwards.
When we're not the right team for you
We don't take on every project. Before we send a quote, we check whether you even need a new build, because often you don't. Here are two situations where we'll tell you that before you spend time on a call.
01
All your work comes by referral and that suits you perfectly.
If your calendar is filled by your network and you don't want clients who don't know you, the site will be a business card, and that's a cheaper solution than what we do.
02
You want us to promise you a position for a generic term like "lawyer Belgrade".
That term is held by the biggest firms with years of work behind them. The real opportunity is in your specialism, and we tell you that instead of taking the job and making excuses later.
If your clients come mostly through search and you work in clearly defined areas, that's where we're good.
Ask which group you're inWhere to start
For a firm starting from scratch the order is almost always the same: first a site with a page per practice area, then organic search, and ads only once there's a page that knows how to receive someone.
Trust isn't claimed, it's shown.
We could tell you how we work. It's more useful to hear it from someone who has already been through it. Over 30 reviews on Google, with full names and companies, are right below.
FAQ
The questions we hear most before working together, that aren't already answered above.
Don't see your question on the list?
Ask us directly. You'll get a reply within 24 hours, no obligation.
Ask a questionIs a lawyer even allowed to advertise?
Bar association rules restrict advertising, but not informing. A site that explains practice areas, how the procedure runs and how the fee is calculated is informing. What we don’t do is comparisons with other firms, promises of outcomes and aggressive calls to action.
Can I put prices on the site?
Specific figures, as a rule, no, because the fee is tied to the scale of charges and to the case. What you can do, and what helps most, is explain how the fee is calculated and what pushes the amount up or down.
How long does building a site for a firm take?
For a firm with three to five practice areas, usually four to six weeks, most of which goes on the copy, because we write it with you rather than copying it from other firms’ sites.
Do I need a blog?
Not always, but for lawyers it works better than in most industries, because people search their questions before they look for a lawyer. Three or four serious articles a year on a topic that genuinely comes through your office are worth more than posting every month for the sake of it.
Do I need a site in more than one language?
If you work with foreign clients or with businesses abroad, yes. If your clientele is domestic, an extra language is a cost that brings no enquiries, and we tell you that upfront.
Let the client come to the first call with a question, not with fear.
Tell us which areas you work in and where your clients come from now. We come back with a proposed site structure and an estimate. If we judge that a site isn't your first priority right now, we'll tell you so.
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