E-commerce · Fashion

A fashion store's revenue grew 180% in six months.

A brand with strong traffic but weak conversion. We rebuilt the purchase flow, sped up the store and connected it to the ads — so the result showed in revenue, not in likes.

Fashion online store redesign — NovaDizajn
Client
Bella Shop
fashion e-commerce, RS
Industry
E-commerce, fashion
Services
Web development · E-commerce · Meta Ads
Duration
6 months
Result

Numbers that showed up in the money.

+180%
revenue in 6 months
2.1→4.8%
conversion rate
−34%
cart abandonment
3.4×
return on ad spend (ROAS)
Challenge

The traffic was coming. Sales weren't following.

The store had healthy traffic from ads, but conversion was half the category average. Buyers were dropping off on the product page and in the cart, and mobile — over 60% of visits — converted worst.

  • A slow product page (LCP over 4s) — buyers left before it loaded.
  • A cart and checkout with too many steps and hidden shipping costs.
  • Ads led to a generic homepage, not to a relevant page.
What we built

A system, not isolated tweaks.

A fast store architecture

A new, lightweight theme and image optimization — LCP under 1.2s on mobile.

A friction-free checkout

Cart and payment on one page, clear shipping, fast payment methods.

A product page that sells

A clear CTA, reviews, sizes and trust signals above the fold.

Ads tied to relevant pages

Meta campaigns lead to targeted collections, not the homepage.

Measurement from day 1

Event and revenue tracking set up — every change was measured.

Email automation

Abandoned-cart recovery and repeat purchases through automatic flows.

From the project

What it looks like live.

The redesigned store — homepage The redesigned store — product page
Client words
“We expected a prettier website. We got a system that doubled our revenue in half a year — and we finally see exactly which ad brings the customer.”
A
Ana Jovanović
Owner, Bella Shop
Services in this project

Everything under one roof.

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